Mathias Dahlgren

client

Mathias Dahlgren

my role

Art Direction & Programming

See the final result here.

Creative Credits:
Pål Linder – Art Direction & Programming
Filip Odelius – Project leader (Mathias Dahlgren)

PWR-Racingteam

client

PWR-Racingteam

my role

Art Direction & Programming

See the final result here.

Creative Credits:
Pål Linder – Art Direction & Programming
Filip Odelius – Project leader (PWR-Racingteam

Skidexpressen

client

S&B for Expressen

my role

Design & Programming

See the final result here.

Creative Credits:
Pål Linder – Design & programming
Rikard Norman – Project leader (S&B)
Ida Bontin – Illustration (STUDIOi)

Albrekts Guld – Web

client

Albrekts Guld

my role

Art Direction & Design

See the final result here.

Creative Credits:
Pål Linder – Art Direction & Design
Therese Skoglund – Project leader (Albrekts Guld)
Hans Wising – Programmer (Albrekts Guld)
Photo by HIGH|RES

MDMenuApp

client

Mathias Dahlgren

my role

The Works

iPad-application for the award-winning restaurant Mathias Dahlgren

Creative Credits:
Pål Linder – Design & programming
Filip Odelius – Project leader (Grand Hôtel, Mathias Dahlgren)

HIGH|RES – Web

client

HIGH|RES – Bildproduktion

my role

The works

I was contacted by photographer Daniel Lundkvist who needed a web site for his new company HIGH|RES.

A contemporary company needs a contemporary web site so I chose to present his photos in a slightly different way.

See the final result here.

Abba – Sillkampen

client

Prime PR

my role

Design & Programming

One of the biggest public relation agencies in Sweden, Prime PR, contacted me for help with the digital part of a big campaign with one of their clients, Abba. No, it’s not the famous swedish pop group ABBA but a swedish company producing preserved fish products.

To increase awareness of Abba, Prime came up with the concept of having two master chefs competing against each other with their own recipes of pickled herring. You vote on the site and the recipe with the moste votes gets in the regular product line of Abba.

This site is highly integrated with Facebook. People can publish their own recipes on the site and collect “likes” on Facebook.

Visit the site

Creative Credits:
Pål Linder – Designer & programmer
Carl Adam Frisk – Project leader (Prime PR)
Peter Lindgren – Creative Director (Prime PR)

The web site  is up and running, check it out at nocs.se.

Be sure to bookmark the site and check in every day as they will add more cool stuff the next couple of weeks.

The first project was to redesign their web site, it will be up shortly.

The next project is to design and produce a web site for their new brand nocs, it consists of high end ear phones, revolutionizing the market in design and functionality.

grand love 2010

client

grand hôtel

agency

paul w

my role

the works

Every year Grand Hôtel hosts bröllopsmässan (the wedding fair) and this year they wanted to something special with their stand. On the table there was fresh rosen petals on a white cloth and in the background the video was playing. Cliché-ish, yes, but very effective…

Creative Credits:
Pål Linder – Art Director
Filip Odelius – Project leader (Grand Hôtel)

I have just started to work with Stockholm Interactive, an agency under the umbrella of the Done media production company.

I will work as an consultant in the art direction and design area.

Raison d’Etre Spa

client

Grand Hôtel

agency

Paul w

my role

art direction & design

Earlier this fall I was contacted by the head of communications at Grand Hôtel, Filip Odelius. He told me they were about to finnish building a brand new spa at the hotel, unique of it’s kind and different from all other spas in the northerns parts of Europe. Of course they wanted a website which mirrored this uniqueness.

I worked closely with Filip during the whole project and also with Grand Hôtels web agency Happines. They were going to supply the programming and hosting of the site.

Check out the final result here.

Creative Credits:
Pål Linder – Art Director
Filip Odelius – Project leader (Grand Hôtel)
Eric Davidsson – Programmer (Happiness)
EriK Petersen – Project leader (Happiness)

SOMEGUYS is a mid sized agency based in Stockholm with focus on digital media, a perfect partner for PAUL W.

The first project will start this monday.

Regional samhällsinformation

client

Botkyrka kommun

agency

Paul w

my role

art direction & design

This is an excerpt of a ten series of images I did for Botkyrka kommun.

The goal was to capture the diversity of all people living in Sweden. From young to old, from the big city to the country side.

Me and photographer Cecilia Gustafsson went out around Stockholm to try to capture that diversity.

Creative Credits:
Cecilia Gustafsson – Photography
Pål Linder – Art Director

The release date is due in the beginning of November.

It’s my biggest project so far and I’m really exited to work with them.

I will try to update you guys as often as I can, not falling in to the trap often seen with this kind of news sections; not very updated.

title of project

client

to be defined

agency

paul w

my role

art direction & design

This assignment I got from a not yet official software company in the US. They are about to release their first product wich is a 3D-software a lot different from the industry standard seen today.

The breif was to develop a complete new design for their website which would mirror their core values; to stand out from the mass.

The site is not yet released so you have to bear with the mockups for now…

web site redesign

client

the longboard store

agency

paul w

my role

art direction & design

The longboard store (US) wanted a redesign for their now four year old website. The brief was to keep it clean and let the content speak for itself. No major restructure was in their interest as well.

My goal with this design was to focus on their main business; the longboards, but also to make the design eye-catching.

Normally, I’m not the biggest fan of serifed fonts, but I got the feeling the client wanted to do something sophisticated with the site, so I choose to work with georgia this time.

contrast

client

smashing magazine

agency

paul w

my role

design & programming

In May Smashing Magazine announced the Typographic Layout Design Contest
and I immediately tought that this was something for me.

The contest had the goal to collect beautiful typographic (X)HTML+CSS-based layouts and release them for free as a gift for the web design community.

This was my contribution, I didn’t win but I got among them who were published.

Check out live demo here

Right now I’m working from home but soon hope to get it all togehter and find a nice office and in the long run be able to hire my own staff.

a simple drawing

client

roca

agency

great works

my role

art direction & design

The first project I did for Great Works was this spot for the Spanish bathroom and spa manufacturer ROCA. They wanted motion graphics for their new integrated
toilet and washbasin.

The big challange was to capture the simplicity and complexity in their new product and integrate it into the spot.

Creative Credits:
Jens Ammitzboll – Planner
Igrayenne André – Producer
Pål Linder – Art Director
Kristian Lunquist – Account Director
Nacho Marcilla – Copywriter
Nico Nogues – Creative Director

plus one (+1)

client

school project

agency

Hyper island

my role

art direction & design

In this assignment the goal was to enhance awareness of the non-profit organization Millennium Promise and to make young adults give more money to charity.

Our solution was to create the concept +1, which draws one Swedish öre (a very little amount of money) from every call, sms or mms you make on your cellphone.

On the website we created you can see exactly to what and where your money goes to, you can also deside which project you want to sponsor.

Creative Credits:
Emma Hakeberg – Art Director
Pål Linder – Art Director
Kristian Luoma – Art Director
Jonas Nilsson – Art Director

march2009

client

smashing magazine

agency

paul w

my role

art direction & design

Every month Smashing Magazine posts a collection of desktop wallpapers for that particular month. I made this for the month of March 2009.

I wanted to do someting with the avantgarde font, but because it’s very used and it’s very destinct I thought why not do it in 3D. I have never seen avantgarde in 3D (it’s probably done, but I haven’t seen it).

Anyways, I wanted it simple and clean but with some color to symbolize that it’s still winter here in Sweden but the spring is coming right up with all it’s color.