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In this assignment the goal was to enhance awareness of the non-profit organization Millennium Promise and to make young adults give more money to charity.
Our solution was to create the concept +1, which draws one Swedish öre (a very little amount of money) from every call, sms or mms you make on your cellphone.
On the website we created you can see exactly to what and where your money goes to, you can also deside which project you want to sponsor.
Creative Credits:
Emma Hakeberg – Art Director
Pål Linder – Art Director
Kristian Luoma – Art Director
Jonas Nilsson – Art Director