The longboard store (US) wanted a redesign for their now four year old website. The brief was to keep it clean and let the content speak for itself. No major restructure was in their interest as well.
My goal with this design was to focus on their main business; the longboards, but also to make the design eye-catching.
Normally, I’m not the biggest fan of serifed fonts, but I got the feeling the client wanted to do something sophisticated with the site, so I choose to work with georgia this time.