One of the biggest public relation agencies in Sweden, Prime PR, contacted me for help with the digital part of a big campaign with one of their clients, Abba. No, it’s not the famous swedish pop group ABBA but a swedish company producing preserved fish products.
To increase awareness of Abba, Prime came up with the concept of having two master chefs competing against each other with their own recipes of pickled herring. You vote on the site and the recipe with the moste votes gets in the regular product line of Abba.
This site is highly integrated with Facebook. People can publish their own recipes on the site and collect “likes” on Facebook.
Pål Linder – Designer & programmer
Carl Adam Frisk – Project leader (Prime PR)
Peter Lindgren – Creative Director (Prime PR)